Articles
Development of the bakery products assortment correspond with consumer preferences
Autors:
Yalunina E.N.
Abstract:
In the condition of the national economy transformation, there is a significant expansion of the consumer goods range. Its significant part unveils products of insufficient quality that does not meet last international requirements represent. The stage of the Russian economy development, and the market particularly is full abound in economic entities with differentiated organizational and legal form. Each of them has a certain type of economic activity: production, trade, or service. The priority aim of the market subject activities is to maximize profit through the human needs satisfaction. Taking into account the market oversaturation with consumer goods, the consumer generates new requirements for the product. Accordingly, the manufacturer forms a production plan, focusing on the requirements, and customers preferences. Since the financial and economic results of the market subject activity depends on the finished goods sale, and its life in the market directly, the problem of the logical assortment development is relevant today. There is a requirement for a new approach to ensure the development of enterprises in mature market relations. The assortment development technology has a variety of stages, one of which is marketing. The core of this stage is to provide the population with goods of high quality and alternative assortment. The World Health Organization (WHO), which provides quarterly analytical data, monitor the production of bread and bakery products. According to the WHO data, the average daily rate of bread consumption is 150-500 g per population unit. The Russian Federation belongs to the countries with a high level of bread and bakery products consumption. The social and cultural factors influence the bread consumption level. Bread and bakery products are socially significant goods. The government controls its sale prices, ensuring affordability to the population. The modern market of the bakery products is oversaturated and the producer reduces production. It occurs not because of the demand reduction, but because of the new enterprises (mini-bakeries) trying to hold the positions in this market segment.
Keywords:
bread; bakery products; quality; management; competitiveness; evaluation; indicators; criteria; production technology; market
